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Sex Education from a Mobile Ringtone

Posted in activism, social media by lynn on April 12, 2009

A ringtone that repeats the word “condom” sung in different melodies to spread the word of safe sex in India. According to Yvonne MacPherson, this is the “first time a mobile ring-tone had been used to communicate a social or public health message.” So far, the ringtone has been downloaded over 270,000 times and is helping to spark conversations about safe sex and to break condoms out of being a taboo subject (no pun intended).

Digital Tools Being Used: mobile cell phones (more info at MobileActive and ICT4Peace)

published on DigiActive.org at http://www.digiactive.org/2008/09/19/sex-education-from-a-mobile-ringtone/

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